webMail.
Sell yourself.
Say you wanted to reach lots of customers at the same time to promote your business. You’d like to use both text and images for maximum impact, and then you’d like to track their responses. How would you do it?
The answer is a little box of tricks we call webMail. It’s not just email - everyone has that. This is a system that lets you import their details from your database, send mass emails, then see results so you get to know what your customers like, and drive traffic towards your website.
You can use webMail on its own, or with our web Customer Relationship Management tool. Here are some of the clever things your business could do with webMail:
- Create branded emails using template files.
- Import from databases in many different formats.
- Select parts of your mailing list for targeted messaging.
- Create emails in just minutes.
- Schedule emails to go out at pre-defined times and dates.
- Target future emails based on a customer's response history.
- Make sales reports to measure the success of your emails.
- Define future segments based on sales histories.
And here’s some of the useful information webMail can give you:
- The number of emails you’ve sent to people.
- Any invalid addresses in your list.
- The minimum number of HTML emails opened.
- How many times each link in an HTML email is clicked.
- The number of emails returned to sender.
- Customers who have/haven’t responded to the email.
- The number of website visits sourced from an email newsletter.
- The Number of bookings (if applicable) sourced from an email newsletter.
- Individual customer sales histories.
Customers.
Clients who regularly use this service are across a range of sectors including Tourism, Leisure and Business-to-Business. Customers like the Scottish Borders Tourist Board, De La Warr Pavillion, Almeida Theatre and The Lowry to name a few already benefit from this excellent email and web Newsletter distribution service and tracking service.
Client: Scottish Tourist Board
Service: webdesign & media tracking for MTV Awards Edinburgh.
Client: Scottish Tourist Board
Service: webdesign & media tracking for European campaign.
Email is a powerful and cost-effective way of reaching people. What’s more, we can provide some very informative tracking and reporting for emails that are processed using webMail, depending on the way your system is set up.
Everyone’s business is different though, so to find out how we could make it work for you, just ask us for a demonstration. Talk to us on 0131 454 3311 or use our Enquiry Form.