Search engine optimisation (seo).
What’s the point in putting all that work into your website if nobody
can find it? Making your site (and your business) visible to search
engines is something you need to bear in mind right from the
beginning, as Google rewards well-structured, compliant websites
with higher rankings and penalises poor structure and poor quality
coding with lower rankings. So which would you rather have?
A good listing within the search engines is generally considered to
be on the first page of search results for key search terms, and we
have the experience and knowledge to place your website towards
the top of rankings.
Search engine marketing services.
We can tell you the search terms people are using in the search
engines each day, and we can make sure your website can be
found by using them. Our search engine marketing process also
includes:
- Formulating a search engine strategy to get you placed in the
search engines online.
- Tailoring a strategy according to your time and financial constraints.
- Selecting the most appropriate key words.
- Managing your paid listing campaigns.
- Increasing and maintaining optimal search engine rankings.
- Getting your site listed in the directories.
- Updating and maintaining existing directory listings.
- Increasing your link popularity.
- Making changes to the web copy.
- Delivering reports to measure success.
We deliver all or a selection of these services, depending on your
site and what you need to achieve.
On or off?
We’re called Webadvertising, so it’ll come as no surprise to hear
that our aim is to promote your website. But there are many other
ways to promote your site apart from search engines and
directories. Offline marketing has an important part to play in
publicising a website and increasing awareness of a domain name.
It’s also very important to use other online methods such as email
marketing to keep people coming back (one of the most effective
ways of driving repeat traffic).
If you want more people visiting your site, give us a call on 0131 454
3311 or enquire here.