Web Design.
Designing websites since 1995.
That might not sound odd to you, but back in 1995 you’d probably never even heard of web designers (we were very much ahead of our time). While everyone else was getting down to Blur and Oasis, we were reading up on website design and programming.
Make your website work for its living.
Yes, a site should be visually impressive and fit with your brand. But it’s not just about slick graphics and Flash movies: your site needs to satisfy the goals of your business. Our primary concern is that it does what your customer needs it to – whether that’s finding information, booking tickets or anything else you care to think of. Because if it does, your site will pay for itself several times over.
The 4 key elements...
Audience research.
There’s no point communicating with people until you know who they are and what they want. So we look at how your site will behave towards your customers. Making it easy for them to use, and appropriate to them, is vital. Otherwise people just lose interest.
Information design.
Yes, even information needs to be designed. We’re pretty experienced at this, so we know that any new website needs a solid content strategy. Stop yawning - this is the way to make it easy for the customer to get what they want. And that’s what you want.
Online branding.
For your customers, seeing your logo slapped on a web page isn’t enough – they want to feel looked after. Your site should be as different from competitor sites as your business is from your competitors. It should put across your values, your brand and even your tone of voice. So we’ll find out all we can about you and your business, and make it work online.
Usability testing.
Our genius Human Computer Interaction specialists like nothing better than to test the size and placement of buttons, the screen colour, the typography and other visual cues for user interaction. There’s method in their madness though, because if your website is easy and natural for a person to use, they’re more likely to visit it again.
Hire the professionals. (That’s us.)
If anyone tells you web design is simple, run away - that person is probably a poodle clipper or from some other profession a million miles away from web design. Give us a call instead. Our number is 0131 454 3311 or you can use our Enquiry Form.