Online advertising.

Search engine advertising (sea) is about bidding to place your
website in front of search engine users by paying for keywords in
search engines like Google and Yahoo - often called Pay-Per-Click,
Paid Search or Paid Placement.

The most popular systems are Google AdWords, Yahoo! Search
Marketing, Microsoft AdCenter, Ask Jeeves and AOL. If your
advertising is done properly, your message will get in front of those
users when they type in their search terms, if you outbid your
competitors.

Search engine advertising services.

Copywriting and keyword analysis.

After creating your important keywords and relevant search terms,
we then write effective copy for each term, giving your Pay Per
Click search engine advertising campaign the best possible return
on your investment.

Landing page design.

It’s important to ensure your brand is represented appropriately,
and design is a big part of that. It’s also vital that, once they’ve
found your site, users can easily find just what they are looking for
and buy it. Again, it’s all about effective design. And we can help.

Management and reporting.

By managing your search engine requirements, we can help you to
increase your return on investment. We monitor every aspect of
online behaviour and provide you with detailed reports, giving you
time to focus on running your business.

Costs.

There is no 'package' when it comes to search engine advertising.
Every website and business has different objectives, so every single
one requires a different approach. We get as much detail as we can
from you about your requirements, and then create a strategy that
meets your organisation’s business objectives – and fits your
budget too.

For a consultation with one of our team please contact us here or
call 0131 454 3311.