We've been assisting organisations like yours to design and develop web sites since 1995   By designing brand consistent, functional websites to satisfy ebusiness, marketing and corporate objectives, our skills are used to achieve results for your business With clarity of purpose, goals, audiences and well defined business processes, this facilitates the design of a site that is functional, customer-focused and fit for the purpose it was intended, thus delivering a return on your investment. There are 4 key elements to our webDesign service;  Information Design: As experienced information designers, webadvertising know the first stage of any new website creation is the development of a content strategy. From this content, an appropriate information hierarchy is developed together with user experience and finish with a predictable navigation interface design. The aim of Information Design is to reveal appropriately structured information to the intended audiences. As with each of our disciplines, our understanding of user and business objectives are the basis for the information design solution.  Interactive Design: Whatever the purpose of the website, it is a key communication point to your existing and potential customers. The website is more than just a presence on the internet, it is a customer relationship system. At webadvertising we translate brand values, business strategies into stimulating, usable and visual experiences. Our dedicatation to providing leading companies with innovative web-based solutions produces measurable results.  Interaction Design: It is important to create an interface with a mode of interaction that is specifically designed to be relevant to the target users. To ensure it's relevance, the intended audience types and marketplace are researched in the early stages of webdesign and then an appropriate user experience created.  Interface Design: webadvertising develop web interfaces that integrate the brand values of the organisation and reinforce these brand values to the target users. During this design phase a web interface is produced that assists the target users in completing specific tasks while consistently promoting the brand. Our user interfaces incorporate usability and predicatability as it has been proven that predictability increases product credibility and acceptance. The Human Computer Interaction specialists, within our webdesign people, assess the characteristics of each prototype interface. They test the size and placement of buttons, the screen colour, the typography and visual cues for user interaction. Speak to us today about what we can do for you, we will be delighted to hear from you, telephone: 0131 454 3311 or use our   Enquiry Form.