Writing your webmarketing plan Implementing your webmarketing plan Services for web promotion Creating your web literature Email and tracking services  webmarketing: Writing your Web Marketing Plan Once you have decided to use eMarketing technologies – we will help you to plan the how, what, when, where and why! There is little point in using eMarketing technologies if you don’t know what you are trying to achieve with them. What are the goals of your web site? What are you trying to achieve with your eMail marketing? How / Why should you be exploiting WAP technology? How should you be using SMS? It is essential that your organisation’s use of the media is planned to ensure that the eMarketing achieves the maximum possible benefits. After all, successful eBusiness has to be about using Internet technologies to have a positive effect on all areas of the business. webadvertising takes the time to get to know your organisation and gain and understanding of your business and marketing goals. By considering how your organisation will use eMarketing to support objectives, our eMarketing plan will identify the following deliverables: How can my organisation achieve business /marketing goals using Internet technologies? What eMarketing technologies are most appropriate for our target market? What search engine strategy best suits the time and financial constraints? What online collaborations should we form and why? What is the best way to increase our link popularity and how can this be achieved? Which companies will link back to us? What other methods can be used to promote our web site? How should our web site integrate with the offline and online marketing? How can our existing web site be made more ‘sticky’? How will the eMarketing integrate with our offline marketing? webadvertising is actively involved in generating ideas at every stage of this planning process to make your web site more ‘sticky’ and advise on how you should integrate your offline and online marketing. In short, webadvertising help you to formulate goals for the use of your eMarketing technologies and clearly indicate what is required for their implementation. The first step to planning an effective web site is to decide the eBusiness or eMarketing goals. Ask where the business could be improved and consider how Internet technologies will help with this. Some organisations will realise cost saving benefits in improved customer service programs. For other firms an e-commerce site that supports direct sales efforts will be key. Based on customer needs, company culture and resources each company will determine how they can most effectively include the Internet as part of their marketing strategy. When considering goals for a web site most people start with thinking about: Increasing sales Increasing lead generation Increasing levels of awareness Increasing customer satisfaction and retention Improving delivery of customer service However, a web site can also be used to: To improve communication or distribution channels Media relations Increase speed of new products to market Reducing costs of order fulfilment Medium for advertising Expanding into new markets Promotional programs There are many ways a web site can help to achieve the above goals, talk to us today to find out more. For further information please use our Enquiry Form.