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 webMail: Email Marketing Software

webMail marketing software works as a stand alone product or with our web Customer Relationship Management tool. It provides targeted marketing with traceable results that will enable you to get to know your customers better and drive traffic towards the site.

Our email marketing product allows you to set up your own email communications, add all text and images then simply send it The system is entirely self managed so you decide when to send these messages

Customers can import data from their email lists, drop in graphical or text based email communications, insert any images and simply send these out. Once the messages have been sent out you will be able to track detailed information about your customers and the response rate through a more advanced product.

Product highlights
  • Creation of Brand Consistent webMail using template files you approve
  • Import wizard allows import of existing databases in many different formats
  • Select sections of your mailing list for very targeted messaging
  • Quick webCMS tools which allows emails to be created in minutes
  • webMail Scheduler webMail's can be sent out at pre defined times and dates.
Tracking highlights
  • Number of emails sent
  • Number of invalid email addresses (from segment used)
  • Minimum number of HTML emails opened
  • Number of times each link in an HTML email is clicked
  • Number of emails which were returned to sender
  • Segment of customers who have responded to the email
  • Segment of customers who have not responded to the email
  • Ability to target future emails based on the individual customer's response history
  • Number of website visits sourced from an email newsletter
  • Number of bookings (if applicable) sourced from an email newsletter
  • Sales reports for sales sourced from an email newsletter
  • Individual customer sales histories
  • Ability to define future segments based on those sales histories
  • Automatic customer interest gathering
  • Ability to define future segments based on this interest gathering
  • Email un-subscription service for customers
  • Automatic customer database maintenance for bounced email addresses
We can provide email tracking and reporting for emails that are processed using the webMail software. What can be tracked and reported on will depend on how the product is implemented with respect to your customer, email and website systems. Some of the features above are dependant on integrate to your mail or customer databases.

Contact us for a demonstration of our webMail software today: Tel: 0131 454 3311 or use our   Enquiry Form.  

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